Julia Bradbury Launches Smile For Dairy Campaign 21st February 2010

TV presenter Julia Bradbury launched the Smile For Dairy Campaign yesterday (21st February 2010) to get National Dairy Week celebrations under way.

A smiling Julia, dressed as a fairy showed her love of dairy products as she posed with an enormous glass of milk.

Julia Bradbury said: “Everyone knows I’m a country girl at heart and I am delighted to wave my magic wand in National Dairy Week and become the Dairy Fairy. Just about every household in Britain uses milk, cheese, yogurt and we should be proud that we produce such natural and nutritious foods. It’s something many of us perhaps take for granted.”

The 2009 consumer survey conducted by The Dairy Council shows:

– 97% of UK households consumed dairy products.

– Fresh milk and cheese were the most consumed dairy products.

– Of the 97% of respondents who consumed dairy products 86% consumed them every day.

– Over two thirds of people think that dairy products are healthy especially as part of children’s diets.

The Smile for Dairy Campaign has been launched by The Dairy Council – which promotes the nutritional benefits of dairy products.

To show your support and love of dairy products Smile for Dairy and send The Dairy Council a picture of you smiling to smile@smilefordairy.com

Visit the Smile for Dairy Website to see Julia Bradbury and many more smiles at www.smilefordairy.com