This week (22nd – 28th February 2010) is National Dairy Week, set up by The Dairy Council.
On Wednesday 24th February, The Dairy Council will celebrate their 90th birthday, so happy birthday Dairy Council!
The week was launched by the Countryfile presenter Julia Bradbury who poses as ‘the Dairy Fairy’ for the Smile For Dairy campaign,where the public are being asked to smile for dairy and send in their photos.
On a more serious note, Dairy UK will be busy lobbying MPs ahead of the week with key messages about dairy products, with facts that dairy products sell more than any other variety of food at the supermarket – more than £8bn per year – and fit easily into a healthy balanced diet.
“Dairy UK will be handing MPs a blueprint to securing a profitable dairy sector so that whichever party is returned to power at the next election, they will have the information they need to make the right decisions for farmers and dairies.
Farmers will be receiving special National Dairy Week stickers for their cars and tractors. And Dairy UK is also planning to spread the good news about dairy through radio DJs and journalists.
Finally, dairy companies are joining in by telling their members all about National Dairy Week. Some are even inviting children from local schools to visit a dairy or creamery and learn about how their favourite dairy foods get from farm to supermarket shelf.
There are so many reasons to be Proud of Dairy during this week’s National Dairy Week. What’s yours?”
Source: The Dairy Council
Let me know what you are doing to celebrate or promote National Dairy Week.