National Dairy Week 22nd-28th February 2010

This week (22nd – 28th February 2010) is National Dairy Week, set up by The Dairy Council.

On Wednesday 24th February, The Dairy Council will celebrate their 90th birthday, so happy birthday Dairy Council!

The week was launched by the Countryfile presenter Julia Bradbury who poses as ‘the Dairy Fairy’ for the Smile For Dairy campaign,where the public are being asked to smile for dairy and send in their photos.

On a more serious note, Dairy UK will be busy lobbying MPs ahead of the week with key messages about dairy products, with facts that dairy products sell more than any other variety of food at the supermarket – more than £8bn per year – and fit easily into a healthy balanced diet.

“Dairy UK will be handing MPs a blueprint to securing a profitable dairy sector so that whichever party is returned to power at the next election, they will have the information they need to make the right decisions for farmers and dairies.

Farmers will be receiving special National Dairy Week stickers for their cars and tractors. And Dairy UK is also planning to spread the good news about dairy through radio DJs and journalists.

Finally, dairy companies are joining in by telling their members all about National Dairy Week. Some are even inviting children from local schools to visit a dairy or creamery and learn about how their favourite dairy foods get from farm to supermarket shelf.

There are so many reasons to be Proud of Dairy during this week’s National Dairy Week. What’s yours?”

Source: The Dairy Council

Let me know what you are doing to celebrate or promote National Dairy Week.

Julia Bradbury Launches Smile For Dairy Campaign 21st February 2010

TV presenter Julia Bradbury launched the Smile For Dairy Campaign yesterday (21st February 2010) to get National Dairy Week celebrations under way.

A smiling Julia, dressed as a fairy showed her love of dairy products as she posed with an enormous glass of milk.

Julia Bradbury said: “Everyone knows I’m a country girl at heart and I am delighted to wave my magic wand in National Dairy Week and become the Dairy Fairy. Just about every household in Britain uses milk, cheese, yogurt and we should be proud that we produce such natural and nutritious foods. It’s something many of us perhaps take for granted.”

The 2009 consumer survey conducted by The Dairy Council shows:

– 97% of UK households consumed dairy products.

– Fresh milk and cheese were the most consumed dairy products.

– Of the 97% of respondents who consumed dairy products 86% consumed them every day.

– Over two thirds of people think that dairy products are healthy especially as part of children’s diets.

The Smile for Dairy Campaign has been launched by The Dairy Council – which promotes the nutritional benefits of dairy products.

To show your support and love of dairy products Smile for Dairy and send The Dairy Council a picture of you smiling to smile@smilefordairy.com

Visit the Smile for Dairy Website to see Julia Bradbury and many more smiles at www.smilefordairy.com